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Research Firm Ipsos OTX Seeking Industry Input On New Box Office Tracking System

Deadline says:

It’s never been an exact science, but Ipsos’ Worldwide Motion Picture Group said today that it has started development on a new, modernized box-office tracking product, and it wants “leading major and independent motion picture studios, production companies and key individuals in the industry” to gather to discuss and refine the offering in a collaborative workshop. Curiously, there’s no mention of possible attendees (though Ipsos says many have already signed on, despite the fact no invitations have gone out yet), but the meeting is set for November 16 at The London Hotel in L.A. The research firm’s take seems like a logical one.

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