Deadline:
Ouija, another micro-budget pic from Blumhouse Prods., is likely to take the weekend, despite Universal keeping this one away from the critics (Warning, Will Robinson!). It opens tonight at 8 PM in over 2,000 theaters before its Friday run of 2,857. Universal is thinking it could do high-teens, but the horror crowd comes out in force the first weekend and this one is appealing to teen girls and the Hispanic and African American sectors which tend to come out in groups to see films. Good news for this one, so if that happens, figure it could do anywhere from $20M-$24M. The audiences for horror films always seem to come out in force and then the drop-off comes the second weekend. But this second weekend will be Halloween.
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Scary movies always make money. People just like to be scared out of their skin...why? I don't know....
If things go bad for John Wick then at this rate I think Keanu will end up considering a new Matrix trilogy.
john wick is getting good reviews, while ouija is getting the opposite. scary films at this season would always be successful.