Talking with the Producers of The Amazing Spider-Man

If there's one man who can be credited for the great success of Marvel superheroes at the movies over the past 15 years, it's Avi Arad, an Israeli businessman who became involved with Marvel Entertainment in the '90s as part of their deal with toymaker Toy Biz, and whose formation of Marvel Studios led to Marvel's characters being so prominent in the late '90s, at a time when the entire comic industry was floundering.

After bringing the characters back to television with cartoons based on Spider-Man, Iron Man, the Fantastic Four and others, he had his first film successes with Blade in 1998 and X-Men in 2000, before tackling one of Marvel's lynchpin characters with Spider-Man, which set a new opening record back in 2002, went onto gross over $400 million and led to two equally successful sequels.

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