HollywoodReporter:"Box-of fice expectations have levitated for the second installment in Paramount's low-budget Paranormal Activity franchise.
Production costs on Paranormal Activity 2 also rose from the $15,000 in pocket change and candy wrappers spent to produce its predecessor. Paramount shelled out a whopping $1 million-plus to produce the prequel to last year's sleeper hit that grossed $108 million.
Unspooling in more than 3,000 domestic locations, Paranormal 2 looks likely to conjure $18 million-$22 million through Sunday. That should be plenty to justify marketing costs of $25 million or so, with foreign grosses and ancillary revenue also likely to be substantial."