Freakonomics attracted some of the most impressive crowds at the Tribeca Film Festival.
Freakonomics the book is almost, well, a freak occurrence, at least if you ask economist Steven Levitt. When publishers approached him to do a book based on his theories with journalist Stephen Dubner, he said, "My response was, 'Go and read my academic papers first. They're the most boring things in the world. And come back if you still think it would be interesting.'" Since then, Freakonomics and its sequel SuperFreakonomics have sold millions of copies worldwide, and its big screen adaptation attracted some of the most impressive crowds at the 2010 Tribeca Film Festival.