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‘Spider-Man 2′ To Swing Across NBCU’s TV Networks In Promotional Pact

Variety: Spider-Man can swing from city skyscrapers, subdue villains like Doctor Octopus and Electro, and climb up walls like the insect after which he is named. Yet in all his escapades, he has never been able to force a major media conglomerate to run ads for his movie across multiple TV networks – and then tailor the ads for each outlet’s viewership.

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