LA Times
There was still an hour before the gates would open at Universal Studios Hollywood, so Michael Bay pretty much had the Autobot universe to himself on Tuesday morning. First he took two spins through Transformers: The Ride — 3D, the theme park’s just-opened, $100-million digital marvel. Then the 47-year-old filmmaker wandered through Transformers Supply Vault (a store designed to look like the world’s most cheerful military bunker) where even he seemed surprised by its inventory of merchandise that included T-shirts, masks, magnets, patches, coffee cups, books and (of course) plastic toys.
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For ex;
The 1st movie should've completely taken place in space & we could've learned about the all-inevitable danger that is Unicron. Then as the series moved forward, THAT's when they introduce the fact that Earth is under attack. This could've been the cliffhanger to part 2 going into part 3. THEN, if they wanted, they could've done an on-earth trilogy or such, showing how Earth was defended, consumed, etc., & end the franchise there.
I think doing that would've allowed the audience to bond with the robots (the stars of the series, afterall), a little better, whilst building up to the tension of Earth's possible demise.
They're trying to do something to that nature now, now that they see the series has survived a few sequels. But it's all backwards, IMO
N4G page issues
:^\
But watch;
I willing to bet that what they're eventually gonna do is start the franchise all over a la Batman & Spiderman, & "try" to get it right.