Being a Hollywood executive is like being a gambler. Coming home with $2000 in your pocket is pretty impressive, and some execs would happily brag about such a thing. But few like to openly discuss the fact they left the house with $4000.
Every week, Hollywood celebrates the biggest grossing films like a gambler, crowing about their numbers. However, this year has changed and studios were a bit more careful with their spending, leading to a crop of films with massive profit margins. Nevertheless, Hollywood is never without their turkeys -- the rise in overseas business (thanks to the proliferation of international theaters and 3D houses) doesn’t hide the fact that studios usually only take home 40% of international ticket sales. Add to that a severely weakened DVD market (few are compelled to turn the “hits” of today into collectibles) and the stakes are higher than ever, with failures making more damage on the studio ledger than ever before.