Zediva, a streaming movie service you’ve likely never heard of, is a most clever and useful middle finger to Hollywood — even if the site is careful to say it’s not about sticking it to the studios.
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I have a strong feeling that their Loophole won't last for very long, and it's just a matter of time before the studios find a way to clamp down on it.
It's an interesting idea though, and a clever work around, but there's no way the studios will be inclined to let it continue.
Its a creative idea thats going to get away with things until it catches on, if it catches on. Once the company starts making a noticable amount of money, the studios will not be happy when they are not getting their share of the money. Then they will "cut a deal" with the company, and prices will go up. And they will be stuck fighting with everyone else, and probably fall out of the race.
Redbox is at war with the studios right now, you honestly think this wont go to war too? The studios are greedy, especially ones like FOX, and there are no changing that. Then Redbox and Blockbuster are going to through a fit since they all have to jump through loops just to provide movies within a month of release.
And Netflix? They see this actually working, and guess who starts doing it. Netflix gets kicked in the arse when they to dont pay out of it for everything they offer.