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Could be interesting. Can't wait to see the projected numbers vs. the actual data and the fallout after so many thousands whip out their phones during the film unleashing the chattering nonsense of hundreds of yellow, cyclopean minions.
It will only lead the way to a new generation of VH1's infamous Pop-Up Video.
This is just going to upset me. Let's face it if their phones are already out, they'll be more inclined to use it for other purposes. I can't stand it, I go to the theater for one reason, to watch the movie and it drives me nuts when people are on their phones and stuff like that.
It's a terrible idea for sure. However, if you watch the Best Buy ad on the site, it says its just for translating the minions during the end credits. I don't know why the article said otherwise.