WC
In this day and age, hype might just be the number one killer of cinematic satisfaction.
Think about it: in the old days (like, the real old days), movies were marketed to an extent one might consider to be appropriate for what are essentially “moving images with sound designed for entertainment purposes.” A few posters, a trailer, a TV spot, some promotional features in a magazine; studios wanted to draw people into theatres, of course, but there was only so much you could do.
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