The Playlist:
From a brand perspective, actor Taylor Kitsch has had an unfortunate 2012. With the movie industry dealing with a rocky past few years, Hollywood has had to adjust its strategy, moving to a familiar but relatively new spending plan. With A-list stars demanding huge salaries or major backend deals with little assurance that their popularity will translate into box-office gold, Tinseltown has looked inward, almost akin to the old studio system, in an attempt to cultivate its own fresh (less-expensive) would-be stars. (Culture, John Carter, Savages, Taylor Kitsch)