NY Post
Sony’s current plan for “The Interview’’ is to release the controversial comedy for free on Crackle, the streaming service it owns, sources said Sunday.
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If it's free on Crackle, then it's no doubt at the cost of tons of ad-space. There's no way that Sony's not monetizing this movie somehow, someway.
The hype around the movie is at its maximum, so they better release it soon for the best shot at capitalizing.
For free? What's the catch?
A few ads is a small price to pay for a free movie
Sony needs to act soon to make the most of all this free publicity