THR says
On Wednesday, Universal and parent company Comcast said they will make Ratner's upcoming action comedy available on premium VOD only three weeks after it opens in theaters.
In April, Brett Ratner joined James Cameron and 20 or so other directors in opposing a premium VOD test offering movies for $29.99 only 60 days after their theatrical release, saying it would erode the moviegoing experience.
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Asking people to pay $60 for a movie on Demand 3 short weeks after it's theatrical release is brutally dumb. If they really want to make a system like this work, they need to a) make the price point more attractive and b)don't try and launch the concept with a movie like "Tower Heist".
I thought the idea was to wait 6 weeks then make it available on Demand systems. why would they change that?
That's robbery! I wouldn't pay that. I'm going to see it for 5 dollars and then if I like it buy it for 15 dollars and still come out ahead.