EW: The new NBC sitcom Superstore turns a generic big box retailer into a microcosm of American society. Cloud 9 — the logo is powder blue; the interior as brightly lit as heaven — is a consumer culture paradise, promising ecstatic happiness in a box on every aisle. The staff is a model of workplace diversity, the customers a model of modern consumerism. Created by Justin Spitzer, a former writer on Scrubs and The Office, and starring a pair of appealing actors, America Ferrera (Ugly Betty) and Ben Feldman (Mad Men), skilled at wringing laughs and poignancy out of any material, Superstore would seem to be well-stocked with story stuff and talent to make smart yet gentle satire about contemporary culture that’s neither snooty nor sweet.
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