Variety
In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Star Wars: The Force Awakens” may be generating value in a galaxy beyond all movies this year, but when it comes to strictly a measure of TV ad spend on official trailers, Paramount claims the top spot with “Daddy’s Home.”
The comedy, starring Will Ferrell and Mark Wahlberg as father figures competing for their children’s affections, saw an estimated $6.2 million spent in TV advertising last week through Sunday, with 717 national airings across 33 networks, led by Fox and ABC.
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