Variety
Five years after buying Marvel Studios and clearly benefitting from new film franchises, Disney is taking what it’s learned in managing the superheroes and applying it to Lucasfilm’s “Star Wars.”
Disney views the “Star Wars” franchise as one that can be better exploited through new films, starting with next year’s “Star Wars: Episode VII” and spinoffs, as well as TV shows, like next month’s launch of Disney XD’s “Star Wars Rebels,” toys, licensed merchandise and theme park attractions around the world.
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