720°

Microsoft has quietly abandoned its Xbox 20/20 announcement branding.

Tom Phillips of Eurogamer writes, "Microsoft has ditched its Xbox 20/20 branding announced back in May, after only using it once.
The term was coined as part of Microsoft's plan for a monthly Xbox Series X marketing "moment", which began in May with a third-party games showcase. But, after that, Xbox 20/20 was never used again."

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eurogamer.net
RazzerRedux1353d ago

Sounds like they are rethinking their marketing strategy for the rest of the year. Probably a good idea as their first two video showcases didn't do them any favors.

Tacoboto1353d ago

Or include things actually running on an Xbox

RazzerRedux1353d ago

now there is a thought. lol

1353d ago
bouzebbal1353d ago

Xbox has no idea what they are doing.. They're just trying things out for fun.

Bathyj1352d ago

Have we even had one game confirmed running on Xbox? That's a travesty if not, borderline fraudulent.

badz1491352d ago

@Tacobot

That's a million dollar idea. Ou should trademark that before Phil Spencer copy that idea

IRetrouk1352d ago (Edited 1352d ago )

@bathyj
I think we have seen some bc loading difference videos running on the box, but I honestly dont think we have seen any next gen games running on the box, just pc.

SullysCigar1352d ago

It was more 'PC 20/20' as it turned out

Kaedro1352d ago

Are you insane??? (says Phil Spencer)

+ Show (5) more repliesLast reply 1352d ago
RpgSama1353d ago (Edited 1353d ago )

"See the Future, Every Month Until Launch"

Yep, the signs were already there, they said they were going to have an event EVERY month up until the end of the year and after the MAY 7th next-gen gameplay one (with no gameplay) which was a disaster, we had the next event on JULY 23th (which was an even bigger disaster), close to 3 months after.

Now they need to refocus and see in which ways they can scream Game Pass even louder so people forget about everything else.

ApocalypseShadow1353d ago

**Now they need to refocus and see in which ways they can scream Game Pass even louder so people forget about everything else.**

That's funny!

neutralgamer19921352d ago

Now they need to refocus and see in which ways they can scream Game Pass even louder so people forget about everything else

This is so true since everything is coming to gamepass they kind of get a free pass. Gamepass while it's an excellent service no doubt about it will be filled with as many AA games as possible and every now and than we will get true AAA quality games. It's all about quantity and subscriptions

caddytrek1352d ago

neutralgamer1992

"it will be filled with as many AA games as possible "

Correction: as many "unfinished early access" AA games as possible.

hanko141352d ago

first replan, get rid of greenburg

caddytrek1352d ago

I mean Greenburg is a jackass but it's Phil calling the shots. It's Phil that is the reason they don't have high quality complete AAA games. Though the whole Microsoft Gears, Halo and Forza mantra isn't helping them and even Halo looks to be another unfinished game rushed onto gamepass.

frostypants1352d ago

That and 2020 is a hot mess. Kinda don't want to be reminded of it anymore that necessary.

zarbor1352d ago (Edited 1352d ago )

Think about that for a second. That is coming off one of the worst marketing strategy in the XBOX1. You would think they would have learned something about gamers after that debacle. Nope. At this point they should hire a completely new team. The current team is out to lunch and in left field. If they want to turn this around....again, dump Spencer and his crew.

At least they are quiet otherwise we were going to "See the past every month until launch"

+ Show (2) more repliesLast reply 1352d ago
KratosKonundrum1353d ago

We won't be content until the headline reads, "Microsoft has quietly abandoned its Xbox Series X plans."

1353d ago Replies(4)
franwex1353d ago

Why do you want them to abandon xbox?

Darkborn1353d ago

Why do they want to abandon Xbox? Seems like it all the time

caddytrek1352d ago

Because Microsoft has so much money it's not an even playing field and they just suck, if they weren't always trying to bring everyone else down all the time I think people would be more tolerant of them.

It's the fact that from day one they declared their goal was to bring down Sony, if they just competed like Nintendo and Sony do where they both do their own thing and don't try to steal the others games and negative PR all the time people wouldn't hate them so passionately.

jznrpg1352d ago

They already have started to abandon Xbox . They still have one but they are on the road away from it . PC, Phones and Ipads are now their focus . Xbox as a service is on the way .

danny8181353d ago

Wut? Are you okay? What you smoking? I need the name. Your plug belongs in jail. Giving you soo boo boo stuff

Godmars2901353d ago

"We" wont be content until MS states and then delivers something of substance on a regular basis.

dumahim1352d ago

Hell, I'll settle for once in a while at this point.

DarXyde1352d ago

I'll assume you're using the royal we.

1352d ago
+ Show (4) more repliesLast reply 1352d ago
sho0ok3601353d ago

But what does 20/20 actually means? Is it the year 2020?

RazzerRedux1353d ago

It was a play on the year and the measurement of visual acuity, aka 20/20 vision.

LordoftheCritics1353d ago

Visual acuity and Halo graphics.

caddytrek1352d ago

LordoftheCritics

I'm pretty sure you need to be legally blind to think Halo looked good.

sho0ok3601352d ago

If that so then it's a dump slogan to go by.

Should've been Xbox next gen expo or something

1353d ago Replies(1)
1353d ago
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40°

Microsoft Seemingly Closes Bethesda France

As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people

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insider-gaming.com
80°

Sony Could Increase Your Game's Difficulty If It Sees You Complain About It

Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.

jznrpg46m ago

This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.

Profchaos17m ago

Souls games will be like that players struggling make it harder

70°

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