Today, cinema-goers will enjoy the opportunity to attend a D-BOX film screening in the UK for the first time ever; the “motion effect” technology available from today exclusively at the massive Cineworld on Glasgow’s Renfrew Street see the specially designed and ultra-expensive seats tilt, shake, and vibrate in sync with the film. Glasgow are the first to receive the seats, with five English cinemas slated to launch them soon, and if those six are successful, Cineworld have plans to set them up in twenty-four more cinemas around the country.
Nathan Payne of Trailer Geek reviews The Amazing Spider-Man 2 movie recently released in UK cinemas. He also covers a brief situation when watching the movie at a Cineworld cinema in Edinburgh.
Deadline:
Average ticket price rose 7.4% to £4.93 per ticket ($7.70) during the first half of 2010, mainly due to cinemagoers paying a 3D premium. This ticket price increase drove the UK exhibitor's 4.1% rise in box office to £111.7 million in the 26 weeks to July 1. First-half admissions actually fell 3% to 22.7 million.
And here is why you're going to see the 3D gimmick being exploited ad nauseam. Whether it makes sense or is needed or not, we'll be seeing it more and more.
