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Warner Bros Takes On Hugh Hefner Pic, Jerry Weintraub To Produce

Warner Bros. is matching an iconic film subject with an iconic producer. The studio has taken over Playboy, a project about Playboy Magazine founder Hugh Hefner, with Jerry Weintraub taking over the film as producer. The film originated at Universal with Imagine Entertainment, where the studio tried for several years to tell the story of how Hefner evolved from a puritanical upbringing to become the godfather of the sexual revolution. During that time, Hefner used the magazine to champion civil rights and free speech, putting James Brown on his show Playboy After Dark when no one put black performers on national television. While Universal had filmmakers like Brett Ratner attached at one time or another and actors like Robert Downey Jr. and Hugh Jackman mentioned as possibles to play Hef, the project languished.

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alycakes3390d ago

This is something that I wouldn't go see but I'm sure many people would. I guess he's just someone that people like to know about but I've never found anything interesting about him.

StarWarsFan3388d ago

This is great. This could be an interesting look back at social issues.