The Collider:
We all knew The Lorax was going to be number one, and a big number one at that. But most box office watchers were expecting the animated film to land somewhere between $49 and $59 million on its first weekend – making it easily the biggest debut of 2012. Instead, the adaptation of Dr. Seuss’ classic has earned an estimated $70.7 million from 3,927 locations. Not only is that the third-highest March debut ever, it also stands as the biggest animated feature debut since Toy Story 3. In other words, this is huge.
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This is really great. Animation is big these days and they are aimed at all ages not just little kids. I myself want to see this one and I like a lot of them but not all.
It's surprising to me because I didn't know a lot about it until like a week before lol. I still haven't gone to see it.
Wonder what Disney is thinking right now as their big gamble follows a weekend where an animated movie leads the way at maybe a fourth of the profits they want lol
that's some high numbers, don't know much about it but it looks like it's good