To the shock of no one, lots and lots of people watched the latest trailer for The Avengers over and over again. Marvel Studios announced today that the new trailer has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new iTunes record. It should be noted that the first trailer for The Avengers broke the previous iTunes record for views in a 24 hour period, which itself was eclipsed by the first trailer for The Dark Knight Rises. It’s probably safe to assume that this 13.7 million views record will be broken by the next trailer for The Dark Knight Rises, which itself will most likely be broken by yet another comic book property. This is the digital age and nerds are king.