Now that we’ve seen the Giants get the W and Madonna DJ the halftime show, it’s time to revisit the most important aspect of the Super Bowl: advertising. We saw a handful of movie trailers during the most watched television event of the year, with spots for everything from The Avengers to The Lorax to Battleship. I think it’s safe to say that The Avengers spot was far and away the best of the bunch; it was certainly the most anticipated. While many were wondering just how much of Joss Whedon’s all-star superhero pic we’d see, I think Marvel nailed the ad. It teased just enough to appease fans familiar with the comics, and highlighted the right aspects to appeal to the general moviegoing public (Iron Man and Captain America are gonna be in a movie together? Neato!). If you thought that trailer was cool, Marvel has released a full one-minute extended version of the spot with 100% more Hulk that we’ve included after the jump.