Movies - After three installments in the series, the producers, and the films’ distributor Paramount, have Paranormal Activity down to a science. Talking to Henry Joost and Ariel Schulman, the directors of Paranormal Activity 3, they inherited not just the franchise’s found-footage aesthetic, but an entire mythology of storytelling, and an infrastructure of style and execution that made film fit in with its predecessors even before they started to put their stamp on it. Meanwhile, Schulman and Joost were able to simultaneously contribute the flexibility and authenticity of real documentary filmmaking, having previously directed the acclaimed 2010 film Catfish before jumping to fiction work with this.
