McDonald's To Launch In-Store Channel

Los Angeles Times says:

McDonald's customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries — McTV is here and in high definition.

In one of the most unusual twists in niche programming, the global fast-food chain is launching the McDonald's Channel, a digital network of exclusive original content targeted at dine-in customers. The programming will be customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows.

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MinimeJer052768d ago

I'm honestly surprised that they haven't done this already. I've noticed dozens of nice HDTVs getting put into remodeled locations with nothing on them except the occasional news or sports.