MovieFone - Attention, home video viewers: Hollywood has noticed you're not buying as many movies lately, and that not even the introduction of Blu-ray has slowed the slump. Now, the industry is hoping that the advent of cloud storage will get you to buy movies again, using streaming video. (Yes, you're already accustomed to using streaming video to rent movies, but the studios want you to buy as well.) As such, say hello to two new rival cloud services -- UltraViolet, launching this week with the home video releases of 'Green Lantern' and 'Horrible Bosses,' and Apple's yet-unnamed movie service, launching soon -- designed to hopefully change your movie-buying behavior.
If you are like millions of film fanatics from across the globe, you probably have plenty of movies in the form of VHS tapes and DVDs neatly arranged on shelves in your home. With the rise of Blu-ray, you even likely bought a few repeats in order to watch your favorite movies in optimal HD format.
A new wave of media is about the hit stores soon, but it makes you question, will Blu-rays be another addition to your media graveyard in the near future?
A cross-industry conglomerate known as The Digital Entertainment Content Ecosystem (DECE) is currently developing a new way for consumers to enjoy their entertainment on a variety of different platforms.
The service/technology, known as UltraViolet, will allow people to purchase digital content and watch it wherever and whenever they want. UltraViolet entertainment purchasers will have an easy and consistent way to watch film and television content across multiple branded platforms like computers, connected TVs, game consoles, smartphones and tablet PCs.
