THR:
In an effort to get viewers to sample the Zooey Deschanel comedy ahead of the premiere week crush, Fox plans to serve up the pilot episode across multiple platforms.
Fox has plans to give potential viewers an early peek at the entire first episode of the roommate comedy series starring Zooey Deschanel on multiple digital platforms, including Apple's iTunes, Hulu and Fox.com. The strategy would seem to place buzz generation ahead of fears of viewer cannibalization.
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