Duke and the Movies writes:
Morgan Spurlock’s newest documentary, The Greatest Movie Ever Sold is a revue exploiting the use of advertising, branding, and product placement in the movies. The walking contradiction, or the joke that keeps on giving is that his film, is also financed by advertising, branding, and product placement. Luckily the comedy is strong enough to last the film’s 90-minute run-time. The Greatest Movie Ever Sold is a daring, competent, and consistently entertaining documentary.
David McVay of the Film Actually podcast, representing a dynamic group of bloggers known collectively as The League, got a chance to have a telephone chat with director Morgan Spurlock (“Super Size Me”) about his new film “POM Wonderful Presents The Greatest Movie Ever Sold”. The new film is a documentary about product placement in films. Morgan generously answered questions from the entire League. Some of the topics covered: What attracts Morgan to the documentary form, what scares Morgan Spurlock, can you really make an independent film today, what advice would he give new filmmakers and did he consider contacting McDonalds. We also get a little info on his next film, a little documentary about Comic-Con.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.