FilmMattic writes: The promotional might behind J.J. Abrams latest film, Super 8 is robust—perhaps, akin to today's massive gasoline prices. People pay more at the pump, but question the nature of the increase. That is the genius of Abrams (and no, I'm not saying he's responsible for exorbitant gas prices). He unveils just enough in plot detail to satiate the colossal intrigue of super fan boys, but never alludes to that one critical feature. It leaves even the most hardened of investigative cyber cinephiles dumbfounded. More importantly, such clever marketing tactics escalate the anticipation of every moviegoer from NY to Shanghai, necessitating a rise in interest that's second only to congenital curiosity.