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120°

Warner Bros to Acquire Flixter and Rotten Tomatoes Says Skewed and Reviewed

Skewed and Reviewed have posted a press release that confirms Warners Bros plans to acquire Flixter and Rotten Tomatoes.
Warner cites the move as a plus for digital sharing of movies but Skewed and Reviewed raise concerns about a film studio owning a movie review site and how accurate reviews of Warner Bros films will be when a studio can ensure that only positive reviews show up first and remove critics who constantly pan their efforts.

Armadilo4739d ago

Warner Bros really wants the best Movie Reviews and help to destroy its competition

Soldierone4739d ago

I don't think its really for positive reviews entirely. I have been following Rotten Tomatoes and they have actually been expanding a ton lately. Walmarts streaming service uses them as a review guide, the "Netflix" recomended Movies app also uses them, and they were expanding into other area's rather fast. Let alone they were doing a good job of attracting people to follow them for reviews.

WB simply wants a share in that money and see's the improvement and how well it can expand. Notice the same thing happened with Facebook. No one had an interest when it was just a social network, suddenly it expanded and branded itself and every multi-million dollar company out there wanted shares in it.

Am I saying WB wont skew the reviews in their favor? No...they are a big studio thats obviously going to happen.

Christopher4738d ago

Walmart, Netflix, iTunes, Flixter. I think the only major tool/store I go to that doesn't use them is Fandango.

doctorstrange4738d ago

Very interested to see WB movies avg score a year from now in relation to now.

JL4738d ago

I don't really foresee any problems from this. Is there opportunity for WB to skew things here? Yes. Will it happen? I doubt it.

Rotten Tomatoes is already an established site with established go-to critics. And that's a major point here, they don't really write their own reviews, but rather they just round up reviews from trusted critics and put them in one spot. So it's not like WB will suddenly have critics in their pocket.

The only thing they could really do is start excluding critics who give their movies bad reviews. However, this wouldn't be taken kindly and would be easy to prove. Thus, it would prove to have a really bad backlash for WB.

So, again, I don't see this being a problem.

30°

Warner Bros. Owes Every DC Fan an Apology After The Flash

Decades from now, Warner Bros.' mismanagement of the DC franchise will be studied by scholars.

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20°

The Worst Video Game Adaptations, According To Rotten Tomatoes - Looper

Video game movies have a long and unfortunate history. While things have gotten better more recently, the duds still drastically outweigh the hits.

20°

Warner Bros Pictures Theatrical Releases 2023| Leisurebyte

Warner Bros Pictures are coming up with an exciting list of films that will be released in 2023. Check out all the film titles inside.

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leisurebyte.com