Prime is a service that Amazon offers for $79/month. It allows members to get free two-day shipping (faster than the normal free shipping), plus your order doesn't have to be $25 minimum to get that free shipping. Plus other little extras like video games, you can get those with release-date delivery free of charge if you're a member of Prime. And now, it includes the video streaming.

Gotcha - thanks for the explanation. You'd have to be a pretty hardcore Amazon customer to pay that kind of money.

Also, Amazon already began rolling out set top boxes a while ago haha. They have Amazon Unbox. You can install it on your computer or buy an actual player. They are also pushing it on Blu Ray players (it somewhat already hit PS3, but you currently have to pay for it.)

if they really wanted to, they are prepared to go to war.

Ive "renewed" my prime membership for being a college student for two years now.

Lucky you =/ I'm not in college lol.