Sony Pictures recent movie, The Roommate, smashed the box office this week selling 15 million dollars making the number 1 spot. With a 16 million dollar budget, Sony is bound to make profit this upcoming weekend. The Roommate defeated James Cameron's, Sanctum with 9.4 million (30 million budget), followed by No Strings Attached at 8 million (25 million budget).
I guess plastering Cameron's name all over Sanctum hoping to ride the success of Avatar and the fame of his name didn't work for them.
Hmmm, ironic considering I never heard of this movie even though it broke records.