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CB - Audio Blog - Discussing Tron: Legacy's Marketing And How It May Have Failed

CB - This week's big movie release, as you surely must know by now, is Tron: Legacy, Disney's massively expensive attempt to revive the franchise that started with 1982's Tron and turned into a merchandising and video game success far more profitable than the original movie itself. That tells you something about their hopes for the movie, which has been marketed extensively for nearly three years now, and has promotional tie-ins with everything from Adidas sneakers to Playboy. Tron: Legacy is what Disney is hoping will be the definition of a four-quadrant movie, the kind of expensive blockbuster in the vein of Avatar or Pirates of the Caribbean that everyone can agree to see.

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