HollywoodReporter:"Box-of fice expectations have levitated for the second installment in Paramount's low-budget Paranormal Activity franchise.
Production costs on Paranormal Activity 2 also rose from the $15,000 in pocket change and candy wrappers spent to produce its predecessor. Paramount shelled out a whopping $1 million-plus to produce the prequel to last year's sleeper hit that grossed $108 million.
Unspooling in more than 3,000 domestic locations, Paranormal 2 looks likely to conjure $18 million-$22 million through Sunday. That should be plenty to justify marketing costs of $25 million or so, with foreign grosses and ancillary revenue also likely to be substantial."
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With how Jackass beat out predictions last weekend, and the fact that other than Saw next weekend, I think it will be another suprise. You have Discovery and all these other channels playing Ghost shows and advertising the show etc... people are hyped for this. Even the ones that didnt like the first one are looking to see it, its a fun Halloween treat.
Since we get no Nightmare on Elm Street or Friday the 13 and have to wait for Scream, I think it will surpass it. It will reach the 30 millions.
I think it might do a little better numbers-wise than that. I could be wrong, but with all of the hype around this film (and judging by the lines for the midnight showings) it's got a chance to do very well.