Why Video-On-Demand Might Save Movies (and Movie Theaters)

In October of 2007 Magnolia inaugurated their "Ultra VOD" program by allowing cable subscribers to watch Brian De Palma's Redacted prior to its appearance in cinemas, and have since made approximately 75 films a year available to rent directly through VOD services. The vast majority of those titles have been made available day & date with their theatrical bows, but only a chosen few have received the "Ultra" service and been beamed exclusively into viewers living rooms for $10.99 a pop ($9.99 in standard definition)

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