FT: Google Chases Pay-Per-View Buck

The Financial Times is reporting that Google's YouTube site is negotiating with the Hollywood studios to participate in a pay-per-view site that will be online by year's end. That puts it in competition with Apple, Hulu and Netflix in trying to corner the market on streaming film and TV shows. It's an important battle because studios are reeling with the flattening of DVD titles, revenues where studios keep 80 cents of every dollar, and use that windfall to cushion all its flops. Google plans to charge about $5 for top titles. All this happens while Blockbuster prepares for bankruptcy.

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