MTV Slasher Pic Gets Social Media Campaign

MTV is looking for a bit of the same magic that corporate sibling Paramount had with "Paranormal Activity" as it experiments with new distribution and marketing methods in the digital age.

The cable network has teamed with digital information service and marketer Eventful to launch a social media campaign for its forthcoming indie slasher film "Savage County," which it originally had planned to release as a Web series.

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