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Increased 3D Ticket Prices Drive Cineworld

Average ticket price rose 7.4% to £4.93 per ticket ($7.70) during the first half of 2010, mainly due to cinemagoers paying a 3D premium. This ticket price increase drove the UK exhibitor's 4.1% rise in box office to £111.7 million in the 26 weeks to July 1. First-half admissions actually fell 3% to 22.7 million.

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JL4290d ago

And here is why you're going to see the 3D gimmick being exploited ad nauseam. Whether it makes sense or is needed or not, we'll be seeing it more and more.