The Guild is one of the great success stories of the internet age. It may not have taken the world by storm in the same way that Dr. Horrible's Sing-Along Blog did, but this season came out of the gate strong with the "Do You Want to Date My Avatar" music video, which shot to the top of the iTunes download chart and earned 1 million YouTube hits in two days. It was a brilliant marketing move, the sort of pop-culture flotsam that people love to forward to friends and jabber about in blog posts. Thankfully, the show behind the video is more than just a passing subject of water-cooler discussion. Writer/creator Felicia Day proves yet again that behind all the adorable awkwardness and the delightful singing voice lies a sharp talent for writing comedy, scripting The Guild's best season yet, rife with betrayal, arch-enemies, and Wil Wheaton in a kilt.