Cinema Blend writes: "Six months after the film's initial release, Avatar seems to still be the only movie people actually want to hear about. It's broken almost every record in the book and with DVD and Blu-ray sales still on the rise, it's still adding to the ass load of money James Cameron, Fox, and News Corp. have made off it. With all that in mind, it seems logical that the higher ups would want to sequelize this film as fast as possible, and that's exactly what they're trying to do."