For the first time, a major Hollywood film will hit the $20 threshold at the box office, as movie-theater owners test the public's ability to absorb ever higher ticket prices.
The AMC theater in Manhattan's Kips Bay neighborhood will charge $20 per adult ticket to IMAX showings of the animated 3-D family film "Shrek Forever After," the fourth "Shrek" installment from DreamWorks Animation.
