The great thing about art is that its definition is subjective. Some will say this feels like a televised dress rehearsal; others will appreciate the artistic prowl of both men.
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AEW can say what they want about their version of wrestling but at the end of the day, they are a business and need to make money and get sponsors. While "pure" wrestling is great, it simply does not bring in the money like exaggerated theatrics does.
WWE is not like it is as far as action in the ring and characters because they want to be like that. They have discovered a safe area that brings in enough fans to warrant larger advertising revenue. It seems AEW is heading that way as well.
Also, sponsors have a big say in what is going on in these shows.