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Do Movie Stars Still Matter?

Den of Geek

This weekend, a new batch of films are opening in wide release, with each’s studio and distributor holding baited breath to see what the boffo box office gods will wrought upon them. Yet among the holdovers, a movie that is merely one-week old is reentering the fray, dead on arrival. Once Universal’s daring gambit to jumpstart their own shared superhero universe, The Mummy has quickly become an infamous Hollywood pariah—a soon-to-be fabled case study in how not to build multi-headed franchise hydra.

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