Amazon Aims at Netflix With Separate Prime, Video Subscriptions


Amazon is taking on Netflix with a new stand-alone membership for Prime Video.

The e-commerce giant on Sunday night will begin offering two new monthly memberships, the first time it has directly allowed customers to eschew the commitment of an annual Prime subscription in favor of a more flexible monthly option (Sprint began offering monthly Prime memberships as part of a bundle last month). Now, customers can subscribe to Amazon Prime for $10.99 a month or just Prime Video for $8.99 a month.

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