Variety: In addition to breaking records at the box office, “Star Wars: The Force Awakens” also dominated digital this year, ranking as the #1 film of 2015. With over 280 million engagements across platforms, “Star Wars” trumps every other 2015 release by nearly 100 million.
The No. 2 film of the year, “Avengers: Age of Ultron,” tracks with only 189 million engagements to date.
The top three sources of engagement for “Star Wars” throughout the campaign were YouTube (66%), Instagram (15%), and Twitter (7%) — also the three channels where “Star Wars” led every other 2015 release. As expected, the film’s trailers were exceptionally popular on YouTube, while Instagram and Twitter followers gravitated to short video uploads and poster releases.