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Summer Box Office: How Movie Tracking Went Off the Rails

THR

Projections said 'Jurassic World' would do 60 percent of what it made opening weekend. 'Terminator: Genisys' fell short by 25 percent. Meanwhile, poorly reviewed movies tanked as Twitter buzz and Rotten Tomatoes destroyed careful marketing campaigns and execs began to question prerelease surveys: "Maybe we need to re-examine the methodology."

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