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First Look: Emma Goes Dark in Once Upon a Time Promo Poster

TV Insider

“Happily ever after” has never been further out of reach. When Once Upon a Time—ABC’s fantasy series about fairy-tale characters—unveils its marketing campaign for Season 5 at Comic-Con, viewers’ worst fear will be confirmed: Emma Swan (Jennifer Morrison), aka the Savior, is poised to become the show’s scariest baddie yet. “As formidable as Emma was as a hero, she’s going to be exponentially more dangerous as a villain,” promises executive producer Adam Horowitz. Fellow executive producer Edward Kitsis adds with a laugh, “I hope our fanbase reacts well—it seems like a large segment is very worried!”

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