CE: Sweet and pure-of-heart, director Kenneth Branagh's retelling of the classic fable is a film well-served by its lavishly ornate production design, colorful costumes and cartoonish CGI creatures. But amid the current crop of films that seek to reimagine and redefine our most beloved fairytale characters, it's also a refreshing change of pace. That's because Branagh and screenwriter Chris Weitz aren't concerned with cleverly reworking the story's elements, but simply crafting a timeless, live-action companion piece to Disney's own 1950 animated classic. Yes, everything is more or less as you remember it. And aside from some minor fleshing out of the characters and their motivations, there are no twists, turns or unnecessary embellishments to speak of. Although moviegoers in the mood for something slightly edgier may be left wanting by the movie's ultra-simplistic, what-you-see-is-what-you-get approach, there's no denying its timeless appeal. For in the end, this is one Cinderella for whom the magic will last well beyond midnight.