Variety
Disney is giving Marvel’s “Avengers: Age of Ultron” the tentpole treatment in the retail aisle, launching one of the company’s biggest licensing programs around a film.
After the first “Avengers” went on to earn more than $1.5 billion at the box office in 2012, Disney started developing strategies for the sequel. The resulting plan: “Make the big bigger,” Paul Gitter, Disney Consumer Products’ senior VP of Marvel Licensing, told Variety.
With the new The Crow remake coming soon, we take a look back at the 30-year-old cult classic original–and where the stars are now.
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