If your guess was: “Empire’s ratings just defied all the laws of broadcast television to once again rise to a record number” … then you would be right.
Wednesday’s episode hit 12.9 million viewers and a huge 5.1 rating among adults 18-49. That’s up 6 percent from last week in the demo (which, of course, was a record rating too).
In total viewers, Empire has gone up every single week – six total – since its premiere. Among adults 18-49, the series has risen five out of six weeks. I asked one broadcast analyst for a historic comparison point to help put the latest gain into some kind of perspective compared to other dramas that have risen in the ratings over the years. The rep replied: “Don’t have any new historical references for its post-premiere growth. It has literally exceeded all Nielsen total viewer records to date.” In other words, after Empire broke that record a couple weeks ago where the hip-hop drama series posted more consecutive ratings gains than any other new broadcast show in at least 23 years, the rise of Empire has become unprecidented.